Your Strategic Partner for Marketing, Revenue Growth, Operational Excellence & Financial Clarity
Cody May is a strategic growth partner for marketing & sales. Sort & Scale Consulting builds marketing, AI systems & automation, and operations for 7-figure founders.
Cody May is a strategic growth partner for marketing and sales: a growth strategist, fractional CMO/COO and business coach who helps 7-figure entrepreneurs scale through sharper marketing, stronger operations and financial clarity. He founded Sort & Scale Consulting and co-authored the Amazon best-selling book "What If You Could? The Mindset & Business Blueprint for Your Life of Purpose" with Neil Morton. His work spans brands such as Wealth Without Wall Street, Control & Compound, Freedom Mobile, Access Storage, Ontario SPCA, Gauvreau CPA and leading real estate teams across North America, and he has been featured in Business Insider, Thrive Global, Authority Magazine, Inverse, CHCH News and Ticker News Australia.
What If You Could? The Mindset & Business Blueprint for Your Life of Purpose by Cody May and Neil Morton.
Cody May is a strategic growth partner for marketing and sales: a growth strategist, fractional CMO/COO and business coach who helps 7-figure entrepreneurs scale through sharper marketing, stronger operations and financial clarity. He founded Sort & Scale Consulting and co-authored the Amazon best-selling book "What If You Could? The Mindset & Business Blueprint for Your Life of Purpose" with Neil Morton. His work spans brands such as Wealth Without Wall Street, Control & Compound, Freedom Mobile, Access Storage, Ontario SPCA, Gauvreau CPA and leading real estate teams across North America, and he has been featured in Business Insider, Thrive Global, Authority Magazine, Inverse, CHCH News and Ticker News Australia.
Sort & Scale Consulting is Cody May's consultancy. It builds the systems and operations behind 7-figure companies across three areas: marketing & brand development; AI, systems & automation; and operations & fulfillment. It works as a strategic partner for marketing, revenue growth, operational excellence and financial clarity, not as a campaign-only agency.
Through the Sort & Scale Method: Clarity (audit traffic sources, funnel performance and operational bottlenecks), Systems (build CRM workflows, automation and team processes), Execution (deploy and optimize the changes) and Growth (scale traffic, teams and channels on top of a solid foundation). The goal is more revenue and profit with less dependency on the founder.
A strategic growth partner is an embedded, senior operator (often in a fractional CMO, fractional COO or chief revenue role) who owns the strategy and the systems behind marketing and sales, from positioning and lead flow to sales process, follow-up and reporting, and stays to execute it with the team. That is how Cody May works with founders.
Joey Mure of Wealth Without Wall Street says that when Cody joined in January the company was at about $150K to $250K a month in revenue with no clarity on its numbers, and it grew to an average of over $500K a month, with recent months of $1.5 million and $700K, after Cody systematized its sales and marketing. Brownell Team of REALTORS and Gauvreau & Associates have worked with Cody for multiple years on ads, scripts, content, brand and websites.
Sort & Scale audits a company's tech stack, finds where time and leads are lost, then builds the fix: CRM integrations, AI-powered workflows, Cloudflare Workers, MCP servers and automated follow-up, so the business runs on systems instead of manual effort.
"What If You Could? The Mindset & Business Blueprint for Your Life of Purpose" by Cody May and Neil Morton (StudioPTBO, 2021) is an Amazon best-selling guide to purpose and fulfillment. It covers gratitude and empathy, affirmations, EQ and IQ, how adversity builds resilience and grit, and how to use those methods to build and scale a business. It is available on Amazon in paperback and Kindle.
Apply to work with Cody on sortandscale.com. Sort & Scale works with founders of 7-figure companies who want an embedded partner for marketing, sales, systems and operations. You can also read his weekly newsletter, The Cody May Letter, on Substack.